Two full Training Days (to allow for in-depth hands-on sessions).
Is this Course HRDF claimable?
Yes (for contributing companies, subject to levy balance and HRDF approval)
Target Group (by Designation)
Our corporate training in Digital Marketing is aimed at sales and marketing staff in your company at any level who need to learn how to make the best use of existing online marketing tools in order to significantly improve their company’s online presence.
Course Description
Our Digital Marketing training program focuses on the most critical aspects of today’s rapidly shifting online marketplace and has been specifically developed for corporate sales and marketing staff to expand their skill set in today’s internet-driven market.
The program is based on a proven learning path prescribed by industry leaders. It includes hands-on learning modules with live projects, covering extensive content in search engine optimization, paid advertising, social media marketing, and web analytics.
Course Content
The Course Outline is customizable to your needs. Our suggested outline:
Module 1: Developing an overall Digital Marketing Strategy
Module 2: Measure outcomes for positive ROI using Google Analytics
Module 3: Setting-up a Social Media Marketing Campaign
Module 4: Setting-up Online Advertising Campaigns
Module 5: Setting-up eMail Campaigns
Module 6: What is Affiliate Marketing, and how can it expand your sales force
Is a Certificate provided?
Yes. Participants will be issued with a Certificate of Completion at the end of the corporate training.