Digital Marketing for Hotels and Tourism Businesses
Course Title
Digital Marketing for Hotels and Tourism Businesses
Course Duration
Two full Training Days (to allow for in-depth hands-on sessions).
Is this Course HRDF claimable?
Yes (for contributing companies, subject to levy balance and HRDF approval)
Target Group (by Designation)
Our corporate training in Digital Marketing Best Practices is aimed at sales and marketing staff in the hotel & tourism industry who need to learn how to make the best use of existing online marketing tools in order to reduce dependency on OTAs and to drive improved online revenue to their hotel or tourism business.
Course Description
Digital Marketing in the competitive hotel & tourism industry includes everything from online advertising via i.e. Google Search Ads and Google Display Ads, Social Media Marketing (including Influencer Marketing), Email Marketing, etc. as well as measuring how well these initiatives actually work for the bottom line. This corporate training course in Digital Marketing is specially formulated for hotels and tourism players and can be customized to your needs. The instructor will introduce your staff to tactics and best practices with the aim of i.e. reducing the hotels' dependence on OTAs.
The Digital Marketing Best Practices program focuses on the most critical aspects of today’s rapidly shifting online marketplace and has been specifically developed for hotel & tourism-related sales and marketing staff to expand their skill set in today’s internet-driven market.
The program is based on a proven learning path prescribed by industry leaders. It includes hands-on learning modules with live projects, covering extensive content in paid advertising, social media marketing, and web analytics.
Course Content
The Course Outline is customizable to your needs. Our suggested outline:
Module 1: Digital Marketing Strategies & Tactics for Hotels & Tourism
Module 2: Web Analytics
Module 3: Content Marketing
Module 4: Email Marketing
Module 5: Social Media Marketing
Module 6: Pay Per Click Advertising
Is a Certificate provided?
Yes. Participants will be issued with a Certificate of Completion at the end of the corporate training.