It is estimated that within a short couple of years, a large portion of the workforce (estimated to be some 50%) in developed economies will enjoy work mobility, including working remotely. This will apply mainly to knowledge workers like professionals and executives. The trend has been so widespread due to one recent virtual ‘device’ that enables every individual to work anywhere and anytime - the cloud.
Work clouds are able to identify any user regardless of device, location, time of day, etc and grant access to files and information based on specific information sharing settings. Teams of in-house staff, remote workers and freelance professionals across the globe can work on specific projects until the task is completed. The team can then be dissolved, and a new team assembled to tackle a new task. These well-defined projects or tasks are now also referred to as ‘gigs’.
The concept of a gig economy is not new, just the name itself is. Let’s say for example you don’t like cooking. In order not to starve to death you have two main options: you hire someone full time to cook for you, or you go to a restaurant where a professional will prepare some food for you.
Hiring your own chef may not make economic sense for most people. Contracting out the task of ‘cooking dinner’ to a professional, and only paying for that specific gig, may make more sense. On top of that, say the chef you hire is specialized in Italian food, but today you would like an Indian meal. Your chef may make a decent attempt to cook some Indian dishes for you, but it will likely never be as good as from an authentic Indian chef. In other words, contracting out specific projects to the most qualified gig provider is a preferred way to ensure optimal outcomes.
Same for ride-hailing services - hire your own driver vs. paying only for a very specific trip (= gig). Or hiring a plumber to fix your tap, or bringing your clothes to a serviced laundry - you get my point. If you look at service-for hire gigs in your private life you will realize that this is actually a very common occurrence.