Official Google Ads Certification Course

Three full Training Days

Yes (for contributing companies, subject to levy balance and HRDF approval)

This Google Ads (formerly known as Google AdWords) Certification Course is aimed at sales and marketing staff at any level who preferably have some working knowledge of Google Ads, and want to acquire the official Google Certification in order to significantly improve their digital marketing knowledge or simply to learn how to get the most out of Google Ads.

The Google Ads Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of online advertising with Google Ads. The official Google Ads Certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising

This 3-day Google Ads Certification course will cover all Google Ads topics from basic setup and configuration all the way to advanced advertising features. Using the official Google training syllabus this course will prepare participants in-depth for the official Google Ads Fundamentals exam and the Google Advanced Display exam to become a Google Ads Certified Professional.

Google AdWords Fundamentals

• • • Introduction to Google Ads
      • Understanding Google Ads
      • Understanding the Google Network
    • Account management
    • Campaign and ad group management
      • Create and manage your campaigns
      • Create and manage your ad groups
    • Keyword targeting
      • Getting the most out of your keywords
      • Keywords and the Display Network
    • Language & location targeting
    • Ad formats
      • Creating your ads
      • Managing your ads
    • Budgets and bidding
      • Introduction to budgets
      • Introduction to bidding
    • Measurement and optimization
      • Overview of Google Ads measurement
      • Optimization fundamentals
    • Performance, profitability, and growth
    • Managing multiple accounts
    • Official Google Ads Fundamentals Exam (1 1/2 hours)

Google AdWords Display Advertising Advanced

• • • Display ads on the Google Display Network
      • Understanding the value of display and the Google Display Network
      • Plan a Google Display Network Campaign
      • Create your ads
      • Implement a campaign
      • Measure performance
      • Optimize and refine
    • Display ads on YouTube
      • Understanding display advertising on YouTube
      • Planning and implementing a YouTube campaign
      • Creating ads for YouTube
      • Measuring and optimizing performance
    • Display ads on mobile devices
    • Official Google Ads Display Advanced Exam (2 hours)

Yes. The Google Ads Individual Certification is issued directly by Google, inc. after passing two official Google internet-based exams. The two exams are completed during the course. The certificate is valid worldwide and will be issued on the spot, provided the participant passes the exams.

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