Yes (for contributing companies, subject to levy balance and HRDF approval)
Target Group (by Designation)
This Social Media Tactics workshop is aimed at sales and marketing staff at any level who are involved in handling the social media activities for their company.
Course Description
This 1-day Course is targeted at Marketing Staff, Customer Service Staff, Tech Support Staff, PR Staff, Sales Staff and related. It is targeted at all industries that already have or are planning to use Social Media to present their company to the online world. The future is online, and Social Media plays a major role if handled correctly and efficiently.
Today’s customers increasingly ignore Spam email, TV ads and printed ads in newspapers and magazines. Instead, they visit Google and social networks for answers to their questions. This Social Media Marketing Course is an intensive one-day hands-on workshop, and participants are encouraged to bring their own laptops so they can implement what they learn immediately. Social media strategies vary depending on what you are trying to sell or promote, and with our own 13-year experience we show you exactly what you need to do.
Course Content
Identify Business Goals
Set Marketing Objectives
Identify ideal Target Audiences/Customers
Clarify your Business’s Social Media Goals
Determine where Social Media Marketing Fits
Choose Channels and Tactics
Audit your Current Social Media Status
Research Competition
Develop your Content Strategy
Decide what Platforms to use
Map out a Content Marketing and Curation Strategy
Allocate Budget and Resources
Use Analytics to Track Progress
Build your tactical Communication Plan
Adjust your Strategy as needed
Is a Certificate provided?
Yes. Participants will be issued with a Certificate of Completion.