Yes (for contributing companies, subject to levy balance and HRDF approval)
Target Group (by Designation)
This Google Ads (formerly known as Google AdWords) Certification Course is aimed at sales and marketing staff at any level who preferably have some working knowledge of Google Ads, and want to acquire the official Google Certification in order to significantly improve their digital marketing knowledge or simply to learn how to get the most out of Google Ads.
Course Description
The Google Ads Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of online advertising with Google Ads. The official Google Ads Certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising
This 3-day Google Ads Certification course will cover all Google Ads topics from basic setup and configuration all the way to advanced advertising features. Using the official Google training syllabus this course will prepare participants in-depth for the official Google Ads Fundamentals exam and the Google Advanced Display exam to become a Google Ads Certified Professional.
Course Content
Google AdWords Fundamentals
Introduction to Google Ads
Understanding Google Ads
Understanding the Google Network
Account management
Campaign and ad group management
Create and manage your campaigns
Create and manage your ad groups
Keyword targeting
Getting the most out of your keywords
Keywords and the Display Network
Language & location targeting
Ad formats
Creating your ads
Managing your ads
Budgets and bidding
Introduction to budgets
Introduction to bidding
Measurement and optimization
Overview of Google Ads measurement
Optimization fundamentals
Performance, profitability, and growth
Managing multiple accounts
Official Google Ads Fundamentals Exam (1 1/2 hours)
Google AdWords Display Advertising Advanced
Display ads on the Google Display Network
Understanding the value of display and the Google Display Network
Plan a Google Display Network Campaign
Create your ads
Implement a campaign
Measure performance
Optimize and refine
Display ads on YouTube
Understanding display advertising on YouTube
Planning and implementing a YouTube campaign
Creating ads for YouTube
Measuring and optimizing performance
Display ads on mobile devices
Official Google Ads Display Advanced Exam (2 hours)
Is a Certificate provided?
Yes. The Google Ads Individual Certification is issued directly by Google, inc. after passing two official Google internet-based exams. The two exams are completed during the course. The certificate is valid worldwide and will be issued on the spot, provided the participant passes the exams.