Yes (for contributing companies, subject to levy balance and HRDF approval)
Target Group (by Designation)
This Google Analytics Certification Course is aimed at sales and marketing staff from any vertical and at any level who preferably have some working knowledge of Google Analytics, and want to acquire the official Google Certification in order to significantly improve their digital marketing knowledge or simply to learn how to get the most out of Google Analytics.
Course Description
The Google Analytics Certification is a demonstration of proficiency in Google Analytics that is available to an individual who has passed the Google Analytics IQ exam. While Google Analytics is relatively easy to use for beginners, it is a very powerful tool in the hands of knowledgeable users. Certified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.
This 3-day certification course will cover all Google Analytics topics from basic setup and configuration all the way to advanced tracking features. Using the official Google training syllabus this course will prepare participants in-depth for the official Google Analytics Certification exam to become a Google Analytics Qualified Individual.
Course Content
Introduction to Google Analytics
Getting started with Google Analytics
Audience reports: who are these people?
Traffic Sources reports: how did they get here?
Content reports: what did they do on my site?
Goals and eCommerce reports: how much are they worth?
Reporting vs. Actionable Analysis
Advanced Campaign Tracking
Advanced Segments
Custom Reports
Analytics for SEO
Analytics for SEM
Analytics for User Engagement
Multi-Channel Funnels (MCF)
Flow Visualizations
Social Media & Real-Time Reports
Google Analytics Tracking Code
Account Administration
Cleaning up your Data
Measuring & best Practices
Extracting Data
Google Analytics IQ Certification Exam
Is a Certificate provided?
Yes. The Google Analytics Individual Certification is issued directly by Google, inc. after passing one official Google internet-based exam. The exam is completed during the course. The certificate is valid worldwide and will be issued on the spot, provided the participant passes the exam.