Digital Marketing for Hotels and Tourism Businesses

Two full Training Days (to allow for in-depth hands-on sessions).

Yes (for contributing companies, subject to levy balance and HRDF approval)

Our corporate training in Digital Marketing Best Practices is aimed at sales and marketing staff in the hotel & tourism industry who need to learn how to make the best use of existing online marketing tools in order to reduce dependency on OTAs and to drive improved online revenue to their hotel or tourism business.

Digital Marketing in the competitive hotel & tourism industry includes everything from online advertising via i.e. Google Search Ads and Google Display Ads, Social Media Marketing (including Influencer Marketing), Email Marketing, etc. as well as measuring how well these initiatives actually work for the bottom line. This corporate training course in Digital Marketing is specially formulated for hotels and tourism players and can be customized to your needs. The instructor will introduce your staff to tactics and best practices with the aim of i.e. reducing the hotels' dependence on OTAs.

The Digital Marketing Best Practices program focuses on the most critical aspects of today’s rapidly shifting online marketplace and has been specifically developed for hotel & tourism-related sales and marketing staff to expand their skill set in today’s internet-driven market. 

The program is based on a proven learning path prescribed by industry leaders. It includes hands-on learning modules with live projects, covering extensive content in paid advertising, social media marketing, and web analytics.

The Course Outline is customizable to your needs. Our suggested outline:

• • Module 1: Digital Marketing Strategies & Tactics for Hotels & Tourism
  • Module 2: Web Analytics
  • Module 3: Content Marketing
  • Module 4: Email Marketing
  • Module 5: Social Media Marketing
  • Module 6: Pay Per Click Advertising

Yes. Participants will be issued with a Certificate of Completion at the end of the corporate training.

There are a few ways you can get in touch:

1. Please click here for our Contact Form

2. Send an email to Frank [@] drfrankpeter.com

3. Send a WhatsApp message to +6 016 232 7041

We will reply as soon as possible, usually within one business day.