Digital Marketing Strategies for Decision Makers

One to two full Training Day(s). The basics can be covered in one day, but we recommend to set aside two full working days to allow for in-depth hands-on sessions.

Yes (for contributing companies, subject to levy balance and HRDF approval)

This corporate training course in Digital Marketing Strategies for Decision Makers is aimed at corporate Senior Managers, C-Suite level Executives and corporate Board Members who need to significantly improve their digital marketing knowledge in order to devise up-to-date Digital Marketing Strategies for their business. They can be from any business in any industry segment that has or plans to have an online presence.

Digital (= online) Marketing of your Company’s Products and Services has to form an integral part of your overall corporate marketing strategy. ‘Digital’ encompasses everything from online advertising via i.e. Google Search Ads and Google Display Ads, Social Media Marketing (including Influencer Marketing), Email Marketing,  Affiliate Marketing, etc. all the way to being able to effectively measure the outcome of all online marketing initiatives for their impact on ROI. To most non-practitioners that often looks like a black box, making them uncomfortable in dealing with the challenges of devising and strategizing their company’s online activities.

Many companies contract their Digital Marketing activities out to agencies, hoping that they come up with what’s best for the company. In most such cases blind trust is given to the agency, and next to no monitoring or reporting is provided for. On the other hand, no one knows the company better than it’s decision-makers. Should they not be the ones who devise the online strategy? Often it is the lack of knowledge (or even fear of the unknown) that holds them back.

This corporate course in Digital Marketing Strategies for Decision Makers is targeted at corporate Decision Makers who need to get a better handle on understanding how Digital Marketing works, how online strategies can be formulated and implemented, and how outcomes can be measured.

The Course Outline is customizable to your needs. Our suggested outline: 

• • • Module 1: How to develop an overall Digital Marketing Strategy
    • Module 2: How to effectively set realistic Digital Marketing KPIs and measure outcomes for positive ROI
    • Module 3: Learn the principles behind Social Media Marketing.
    • Module 4: What is Influencer Marketing, and will it benefit your business?
    • Module 5: How does Online Advertising work?
    • Module 6: How email Campaigns work and why they should be part of your Strategy
    • Module 7: What is Affiliate Marketing, and how it can expand your sales force without paying a salary

Yes. Participants will be issued with a Certificate of Completion at the end of the corporate training.

There are a few ways you can get in touch:

1. Please click here for our Contact Form

2. Send an email to Frank [@] drfrankpeter.com

3. Send a WhatsApp message to +6 016 232 7041

We will reply as soon as possible, usually within one business day.